Daniel Fine

media | projection | system

 design & integration

Juku

Corporate Web Video

Year:

2008

Role:

DP, Camera Op., Art Decoration, Miniature Set Construction

Location:

New Haven, CT

Client:

Jakks Pacific

About:

Jakks Pacific was launching a new line of dolls based around Japan's Harijuku Station fashion subcultures in the East, and Gwen Stefani's Harijuku dancers in the West. To create further awareness and buzz, they wanted a fun web film that could spread virally to communicate the toys' brand message while standing alone as a quirky story. This short film utilized a cast exclusively of dolls to tell the story of the Juku Couture girls hijacking an upper crust fashion runway show and making it their own with their mix and match fashions.

copyright 2014