Daniel Fine
media | projection | system
design & integration
Juku
Corporate Web Video
Year:
2008
Role:
DP, Camera Op., Art Decoration, Miniature Set Construction
Location:
New Haven, CT
Client:
Jakks Pacific
About:
Jakks Pacific was launching a new line of dolls based around Japan's Harijuku Station fashion subcultures in the East, and Gwen Stefani's Harijuku dancers in the West. To create further awareness and buzz, they wanted a fun web film that could spread virally to communicate the toys' brand message while standing alone as a quirky story. This short film utilized a cast exclusively of dolls to tell the story of the Juku Couture girls hijacking an upper crust fashion runway show and making it their own with their mix and match fashions.
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